About
Roots – We are actually Australian!
Blue Heeler – stylish shoes for him and her. Blue Heeler is no ordinary shoe manufacturer. With their unique mix of functionality, comfort and urban flair, the brand's products are the perfect choice for anyone who wants to go their own way. Blue Heeler was born in Australia over a
decade ago. Inspired by the robust and adventurous nature of the Australian outback, a shoe brand was created that stands for quality and style. The founders of the label had a vision to create comfortable long-lasting footwear which meet the demands of everyday life and have a
distinctive look. Over the years, it has become a globally known brand that has won the hearts of shoe lovers.
Blue Heeler – the brand name
Loyalty, toughness, hardworking a great companion and most of all friends for life.
blue heeler is a family business from Brisbane. Australians are unique. They speak a special slang - the strine. They have a very relaxed attitude and are known for their friendly, open manner. They seem to be doing a lot of things right, because Australia is number 1 in the world when it comes to quality of life. The Aussies themselves call their country "the lucky country". It's logical that we want to bring a little of that to Europe.
Founder Ira Neumann is an Australian living in northern Germany. She has been working in the shoe industry for over 25 years. In 2010, she launched blue heeler, which she had been looking for for a long time:
an Australian lifestyle shoe brand that is uncompromising in style and quality.
Australian Workwear Design
Outdoor shoes for the highest demands
For those who know what counts. Our favorites are Aussie boots . Chelsea boots have made a strong name for themselves as an authentic style classic. Outback farmers also wear them with enthusiasm.
Why?
Because they are more than practical: easy on, easy off.
Because they are perfect for any weather and any appearance - especially when they are made from robust natural materials
Natural materials
Soles made predominantly of natural rubber, high-quality nappa cowhide on the outside and a lining made of soft cowhide on the inside - a shoe can hardly come better than from the blue heeler factory. We are proud of the harmonious contrasts that give our collection a fine character:
Fashionable workwear
Varied and straightforward design classics
Trendy and traditional shoes
Mission – we are nerds!
mission
We are nerds: We are not the first to bring Australian workwear, especially the casual Aussie Chelsea boots, to Europe. But we are quite ambitious. Quality is our benchmark - we have done our homework here:
- If you're going to do it, do it right We use durable, oiled cowhide – nice and thick on the outside, particularly soft on the inside.
- ... and sewn together Most of our shoes are not only glued, but also sewn together.
- Made in Europe We produce the majority of our shoes in Europe. In Portugal, we have found a production country that understands traditional shoemaking. Incidentally, this also shortens our transport routes.
- Form follows function We put a lot of passion into the fit of our shoes – together with the experts from FAGUS, we worked for two years beforehand on the perfect blue heeler last.
- Slim-Fit
Slightly narrower cut lasts guarantee the best wearing comfort even for slim feet
- For a good climate Natural materials are a matter of course for us: In addition to leather, most of our shoes have a non-slip sole made of natural rubber.
- We also pay attention to inner values. In every shoe we 'hide' high-quality gel inserts in the heel and ball area - this simply makes walking easier.
- Flexible bedded
The footbed is removable in all our shoes – making our shoes perfect for people who wear insoles
Blue heeler, a dog just like they need Down Under!
This is the Blue Heeler. Also known as the Australian Cattle Dog, it is a real workhorse. Hardly any farm in the outback can do without it. The first settlers bred the Blue Heeler as a reliable herding and driving dog. The animals had to help keep the huge herds of cattle together over long distances.
In Australia, they still call him the best friend in the bush because he is loyal, tough and persistent . Just like our shoes. With their thick cowhide leather, they are particularly robust. They are also of first-class workmanship, will accompany you over long distances and do their job in the best sense of the word. Typical blue heeler.
